WhatsApp Business API: what are the advantages for your company?

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Ince WhatsApp was launched in 2009, it has changed the way people connect with each other . More than 100 million messages are sent every day by its more than two billion monthly active members in 180 countries. From 2018 onwards, WhatsApp Business and WhatsApp Business API emerged and brands that want to interact with their consumers on a popular platform will find that the social app has become a crucial channel for them. The Business Messaging Research Study (2020), by Meta, formerly Facebook, suggests that 75% of individuals want to communicate with companies in the same way they communicate with their friends and family, through text messages. If you are still in doubt whether or not to migrate your company's communication to the WhatsApp Business API , here we list four reasons why the most popular platform in Brazil is changing the way companies interact with customers at all stages of business. customer journey . Check out! WhatsApp Business API: A proven leader in digital marketing and experience WhatsApp Business API has established itself as a crucial platform for brands' conversational commerce due to its excellent penetration rates in Brazil.

The application is the most opened during the day (54%) and the one that spends the most time (27%), according to the “Panorama” survey, conducted by Mobile Time and Opinion Box. The survey also addressed the presence of applications on the main screen of smartphones, the one that appears right after turning on the device. In this regard, WhatsApp was present on 54% of devices. Using the trusted ChatGuru provider , your company will have an easy time deploying and integrating technological solutions into your WhatsApp Business API account. As a result, your teams can and should leverage a Industry Email List solution that is easy to onfigure, manage, and optimize. So your business just needs to focus on what it does best: building stronger connections with your customers, providing great customer service and closing sales. Customers choose to communicate with companies via WhatsApp Business API due to the social channel's advantages : Stronger connections Much more than simply guiding customers through the funnel below, messaging draws audiences into what can become an ongoing conversation. In fact, 55% of respondents to a Meta survey say they feel more personally connected to the brand when they exchange messages.



Greater confidence Among Brazilians, 76% of Brazilians stated that sending messages to a company helps them to have confidence in the brand. Simplified communication The survey revealed that 68% of users found WhatsApp to be the easiest method of contacting a business and 64% of consumers said they were unlikely or very unlikely to download a brand's app.  3. Transforming marketing WhatsApp offers significant chances for marketers to interact with potential customers. From Click to Chat buttons and QR Codes – which allow customers to quickly start talking to the company – to the use of broadcast lists , digital marketing efforts benefit from the WhatsApp Business API version . A good example is non-transactional messages . Launched in the second half of 2021, this type of communication concerns materials not related to the purchase or current negotiation between the company and the consumer. Previously, this practice violated the platform's rules of conduct. Now, by obtaining opt-in – customer permission to send messages – it is possible to design great strategies through non-transactional messages , generating a new possibility of powerful communication for leads.