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Account. A week after the review the boss made it a video to respond to the review and support his staff. The restaurant is facing a crisis because of a video that was not intended to damage the restaurant's reputation. This is why short videos can be a dangerous enemy of business. The Art Resort is a country club hotel but it's not famous for its service. This customer girl posted her honest review of the Club Hotel saying how it can ruin your holiday. The video went viral.

Ad received over 10,000 views in a hilarious and all-too-real way. account, you last database can only see comments like "Who will sue the girl after she comments" and "I will never come to you" in the comments. What’s interesting is that the girl who commented isn’t even a popular blogger but the video went viral which means the company’s reputation is at risk. Conclusion Using short videos in business has great potential to attract audience attention.



Increase sales and strengthen brand image. They provide a compact and engaging way to communicate information about a product or service and can also be a powerful tool for building an emotional connection with customers. However, it’s worth remembering that the successful use of short videos requires careful planning and a professional approach. Content must be interesting, relevant, and well-executed to grab and hold your audience’s attention. On the other hand misuse.