But Sancar noticed that it took

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Siri, What’s Wrong With Traditional Content Marketing? Even before joining Typeform, Sancar chafed against the old ways of content marketing. “You’d spend half a day at most writing a post, then the rest of your life begging for backlinks,” he recalled. “Imagine you have 10 credits and each credit is a currency that you can spend on content creation or promotion.

So, you can invest in design, writing, research—everything goes into cameroon number dataset that piece of content. Or, you can spend it on outreach: trying to get people to talk about, write about, and link to that piece of content. How will you spend your credits?” In Sancar’s experience, most marketers favor promotion over content.

Others follow a 50/50 rule of thumb.hundreds and hundreds of those infamous 500-word articles to move the needle on any of their KPIs. And his team hated every second of it. Mediocre content is just hard to promote. “If you want to generate links, create a beacon piece of content.