However, when it came to NOW live broadcast,

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For example, in June , Double Billion Traffic supported content creation, with a special fund of one billion yuan and Tencent resources worth one billion yuan. This was the largest resource support plan in the live broadcast industry at the time, far exceeding the billion of Huoshan and Yibo. In November of the same year, Tencent increased its content support. It not only promoted the tens of billions of traffic support plan and opened up all Tencent content platforms it also simultaneously launched the NOW live broadcast incubator and the NOW live broadcast starmaking plan, and supported outstanding bloggers with monthly revenue exceeding one million.


Mainly, combined with platform resources for threedimensional packaging, the intention is to crea Armenia WhatsApp Number te top anchors in film, television, entertainment, animation and other panfields. NOW Live Super Internet Celebrity Plan, PhotoNOW Live Official Blog With Tencent's strong support, NOW Live's DAU once surpassed competitors such as Inke Live and Huya Live in the short term. After seven years of obscurity, it is inevitable to cease operations. Unfortunately, the NOW live broadcast did not come out in the end. In terms of market perception, NOW Live does not have wellknown anchors who have grown up and left the industry.





At that time, when the public heard about Kuaishou and Douyu, they would naturally think of big anchors such as Tianyou and Feng Timo. there was no benchmark case. In terms of data, the best data of NOW Live is that one year after its establishment, it ranked th among panentertainment live broadcast APPs, behind major platforms such as YY, Inke, Huya, and Douyu  which is consistent with the many resources provided to it by Tencent. The inputoutput ratio is not ideal. Ranking of panentertainment live streaming apps in , photoDongxing Securities Looking back, there are many reasons why .