An effective snippet convinces more people

fahimfoysal03

Page's code. Inside a meta description tag, like here: <meta name="description" content="Les extensions Liens annexes (Sitelink) peuvent vous aider à maximiser l'espace de votre annonce et sa pertinence pour l'utilisateur."> Most content management systems (CMS) and SEO plugins allow you to add HTML meta descriptions and modify them in a field provided for this purpose. Here is an example from WordPress: Field to enter a meta description on Wordpress Note: Short descriptions may also appear in link previews on social media and other platforms.

They generally come from the Costa Rica Phone Number List Open Graph tag called "og:description". If you do not provide one, the platform may display your HTML meta description (a type of meta tag) instead. The meta description from a share on social networks uses the text of the meta description of the original author. Why Are Meta Descriptions Important for SEO? Meta descriptions (sometimes called SEO meta descriptions) are not a direct ranking factor . Google does not take them into account to determine positions. But meta descriptions are important for SEO. In fact, they are often used to generate extracts that inform Internet users about your page. And help you stand out from your competitors in the SERPs.



To click on your link, which increases your click-through rate ( CTR ). It can even increase awareness of your brand. These two elements have a positive effect on your SEO. Examples of engaging meta descriptions If Google determines that your HTML meta description does not meet the user's intent, it may generate a different snippet for you. In this example, we searched for “what is SEO”. Google displayed the meta description written by our team: Meta description for what is SEO: that provided by our team But when we searched for "what does SEO mean", Google replaced the SEO meta description.