A shift in influencer marketing

Jerry450

There are two key reasons for this, the first being the quantity of email service providers continuing to enter the market, with constantly adapting service offerings in line with latest technology and trends. The second being the resurgence of the paid newsletter, being included in a newsletter that curates the best content from a topic. We are seeing high levels of engagement and lengthy email lists off the back of this.


For new companies, you should be aiming to build an email list from the offset. Ask for your customers email (with proper consent for marketing purposes) and give people the option to subscribe to stay up to date with your offerings, activity etc.  An important Indonesia Phone Numbers 175 Million List area of your marketing approach is to identify those with influence in your market or niche. The return on investment of having someone promote your product





or service to their followers is often greater than traditional search engine optimisation or ads. Most small to medium sized enterprises (SMEs) use influencer marketing. The downside to this continued popularity in influencer marketing however is that it is growing in cost. To tackle this, we are seeing companies seek out ‘microinfluencers’, those that are smaller players in the market as opposed to those with large follow counts.