If the individual is listed in the Knowledge Graph, consider using

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The sameAs property to link to the Knowledge Graph URL. ( You can check whether it is listed in the Knowledge Graph using Knowledge Graph Search .) Properly marked up structured data gives Google the rationale it needs to ensure the right personal knowledge panel is displayed for a specific query. Despite Google's announcement that sameAs markup is inappropriate for social profiles , there are cases where the sameAs property is being used in ways that are not intended for it. Personal knowledge graph URL Their Wikipedia page/freebase/Crunchbase profile Other reliable sources mentioned online Additionally, it's worth remembering that many search engines (not just Google) use schemas, so using sameAs to display social profiles is probably a good approach as well.

②Organizational schema Organizational schemas are one of the best schema types to support EAT improvement efforts. This schema type provides various properties that allow you to add additional context about your company or brand. An example is shown below. address duns (authorization) founder Belgium Phone Number Data foundingDate (date of establishment) hasCredential knowsAbout (display of expertise) memberOf (organization you belong to) parentOrganization Many companies implement organizational schemas without taking advantage of these fields or many other properties using this schema type.




Incorporate all this information into the most relevant pages about your organization (about and contact pages) and consider marking up your pages accordingly. ③Author (schema property) Author schema is a schema property that can be used for schema types that fall under the CreativeWork or Review classification, such as Article and NewsArticle. This property should be used as markup for an author signature line for a piece of content.